Soar
The New Atlas
Overview
Soar.Earth is a sustainability-focused platform aimed at helping individuals and businesses track, reduce, and offset their carbon footprint. The platform combines data-driven insights with actionable recommendations to empower users in making environmentally conscious decisions.
Soar.Earth is a sustainability-focused platform aimed at helping individuals and businesses track, reduce, and offset their carbon footprint. The platform combines data-driven insights with actionable recommendations to empower users in making environmentally conscious decisions.
Problem:
The platform needed a clear, engaging user experience to present complex environmental data. Existing interfaces were fragmented, limiting usability and user retention.
The platform needed a clear, engaging user experience to present complex environmental data. Existing interfaces were fragmented, limiting usability and user retention.
Solution
Redesigned key interfaces to improve usability, visual hierarchy, and overall engagement:
Landing page redesign to clearly communicate value.
Dashboard improvements for intuitive data visualization.
Redesigned key interfaces to improve usability, visual hierarchy, and overall engagement:
Landing page redesign to clearly communicate value.
Dashboard improvements for intuitive data visualization.
My Role
Started as a Front-End Developer, later transitioning to a UI/UX Developer. Focused on bridging development and design to improve user experience.
Started as a Front-End Developer, later transitioning to a UI/UX Developer. Focused on bridging development and design to improve user experience.
View OLD FILE
View OLD FILE
Design Process & Execution
For me to approach this project strategically, I followed a structured process that balanced luxury aesthetics with conversion optimization:
Research & Analysis: Reviewed user behavior and platform analytics to identify friction points.
Wireframing & Prototyping: Developed low- and high-fidelity wireframes for the landing page and dashboard improvements.
Visual Design & UI Refinement: Designed the landing page and dashboard interfaces, including typography, layout, and interactive components.
Collaboration & Development Support: Worked closely with developers to ensure design feasibility and smooth front-end implementation.
Iteration & Testing: Refined designs based on feedback and usability testing to enhance overall user experience.
For me to approach this project strategically, I followed a structured process that balanced luxury aesthetics with conversion optimization:
Research & Analysis: Reviewed user behavior and platform analytics to identify friction points.
Wireframing & Prototyping: Developed low- and high-fidelity wireframes for the landing page and dashboard improvements.
Visual Design & UI Refinement: Designed the landing page and dashboard interfaces, including typography, layout, and interactive components.
Collaboration & Development Support: Worked closely with developers to ensure design feasibility and smooth front-end implementation.
Iteration & Testing: Refined designs based on feedback and usability testing to enhance overall user experience.
Project Status
Landing page design is no longer live; contract lasted two years. Dashboard improvements continue to enhance user experience.
Landing page design is no longer live; contract lasted two years. Dashboard improvements continue to enhance user experience.
Next Steps
To further strengthen the platform and user engagement, the following initiatives are recommended:
Relaunch or update the landing page to reflect current goals.
Conduct additional user research to refine dashboard experience.
Expand design system for consistent visuals and interactions.
Collaborate with developers for ongoing iterations.
By implementing these steps, Soar.Earth can continue improving engagement and better communicate its mission to drive sustainable choices.
To further strengthen the platform and user engagement, the following initiatives are recommended:
Relaunch or update the landing page to reflect current goals.
Conduct additional user research to refine dashboard experience.
Expand design system for consistent visuals and interactions.
Collaborate with developers for ongoing iterations.
By implementing these steps, Soar.Earth can continue improving engagement and better communicate its mission to drive sustainable choices.
View Live
View Live
© 2025 Nadine Amanda design studio
© 2025 Nadine Amanda design studio
© 2025 Nadine Amanda design studio
© 2025 Nadine Amanda design studio
